How Soft2Bet Uses SEON's AI Technology to Strengthen iGaming Security

Soft2Bet operates as a major iGaming provider, offering turnkey solutions and managing multiple brands. Security and player experience are both essential to Soft2Bet’s operations, with fraud prevention measures applied throughout the customer journey to safeguard players, transactions, and brand integrity.

The iGaming industry faces specific challenges:

• Rapid increase in new registrations and transactions
• Growing complexity of fraud tactics
• Need for fast, accurate fraud detection

Soft2Bet needed a system that could analyze registration data effectively, provide clear workflows for security analysts, and process legitimate players quickly. The company approached fraud prevention as something that should enable growth rather than slow it down.

What Soft2Bet Wanted to Achieve

The risk management team received three main objectives:

1. Protect conversion rates while meeting all licensing requirements
2. Detect fraudulent activity earlier in the registration process
3. Direct manual reviews only to cases that genuinely need human judgment

The goal was to create faster approval paths for low-risk players while ensuring analysts spent their time on cases where their expertise actually mattered. This approach would improve both security outcomes and player experience.

Setting Up SEON’s Fraud Prevention System

Soft2Bet deployed SEON quickly, positioning fraud checks at critical decision points. The system was configured with automated risk scoring that handled different risk levels appropriately:

• Low-risk activity: automatic approval
• Medium-risk activity: flagged for additional review
• High-risk activity: sent directly to analysts

This configuration ensured that security teams focused on genuinely suspicious cases instead of reviewing routine activity.

How SEON Works at Each Stage

SEON performs different checks throughout the player journey:

• Registration: Digital Footprint technology analyzes each new account in real time, examining email addresses, phone numbers, and IP addresses. This helps identify fake identities and disposable accounts before they enter the system.
• Login: Targeted verification checks run during login sessions without creating delays for legitimate users.
• Deposit: The system screens payment attempts for suspicious patterns like card testing and bonus abuse, while allowing trusted players to deposit without interruption.

Results of Soft2Bet’s Partnership with SEON

The implementation produced measurable improvements across Soft2Bet’s operations:

• Manual queries dropped by 40%
• Manual review completion time decreased by approximately 20%

These efficiency gains allowed security analysts to concentrate on complicated fraud cases while the system automatically processed standard transactions. SEON’s integration at registration, login, and deposit stages strengthened security controls without creating obstacles for legitimate players.

Benefits for Players and Operations

The reduction in manual checks created several advantages:

• Shorter waiting periods for trusted players
• More uniform decision-making across all cases
• Improved clarity in fraud detection processes

Machine learning scores combined with clear rule-based logic reduced the workload for the risk team while enhancing fraud detection accuracy.

Why Soft2Bet Selected SEON

Soft2Bet selected SEON because it combines machine learning risk assessment with customizable rules through a single API integration. This setup maintains fast registration flows while enriching fraud decisions with comprehensive data signals.

Key Features That Influenced the Decision

SEON analyzes multiple data points to inform risk decisions:

• Email addresses
• Phone numbers
• IP addresses
• Device information

This Digital Footprint approach enables automated decision-making for most cases while keeping analysts in control of risk thresholds and decision logic. The system detects fraud effectively without creating barriers that reduce conversion rates.

Compliance and Flexibility

SEON meets the regulatory requirements essential for iGaming operations:

The platform adapts to different brands, products, and markets, allowing Soft2Bet to adjust fraud prevention settings based on local regulations and customer expectations without rebuilding the customer journey for each market.